Companies depend on their customers for business and their success depends on them. It is very important to understand customers, their needs, satisfaction to build long lasting relationship. This drives more business and creates brand value.
To understand customers it is essential to know:
InsightLake Customer 360 solution enables companies to know and serve their customers well.
InsightLake Customer 360 solution enables companies to collect all customer interaction data from various touch points. Data could come from sources like:
Customer 360 solution also enables companies to collect and track customer attributes like number of customer care calls per month, average spend etc over time and visualize time series.
Solution also provides machine learning models to :
Customer 360 solution could be used by various business departments in a company. It could be used by marketing group to target customers who might accept an offer or optimize a campaign. Customer support team can see interactions to help customer in a better way. Fraud teams can detect change of pattern or fraud. These business units can build machine learning models on top of Customer 360 data sets to predict churn, revenue, new product adoption etc.
Marketing teams can leverage customer 360 solution in many ways.
Call center or customer care team can better serve customers using 360 solution.
Using Customer 360 solution companies can understand their customers in a better way and improve their overall experience.
This will drive more customers sticking to company and promote company and brand, which will lead to more business.
Customer 360 solution provides set of dashboards to gain customer insights.
Following dashboards are provided:
Customers go through various phases with a company like seeing a marketing ad, talking to a sales rep, purchasing service, making payments, closing accounts etc. It is very important to understand who your customers are and what phase of customer journey they are in and how company can help them in moving along the desired journey.
Customer 360 solution enables companies to build milestones/phases and build customer journey through these phases from interactions.
It provides nice visual dashboards to understand customer journey and allows understanding similar customers who go through the same.
It also allows creation of journey patterns, which could be used to trigger alerts or actions to help or retain customers., detect fraud etc,