Companies build products and services and it takes time when people trust the product and its name resonates with quality and value and becomes a brand which then drives business. Brand perception is very sensitive to bad news and that could cause lot
of damage to a company's sales. To maintain brand companies invest lot of money in making quality products, advertising etc. It is also essential that companies should engage with their customers, listen to their opinions, issues
and measure satisfaction to improve or protect their brand. This build competitive advantage and drives higher growth.
InsightLake Brand Management solution allows companies to manage, protect and improve brand image.
Solution provides following Features:
Brand management solution enables companies to capture user's interaction with brand (product/service) from various sources.
Consolidated data from various touch points enables understanding user behavior with the brand easier.
Companies gain insights which leads to improvement in engagement and brand satisfaction.
Brand management solution allows companies to track brand on various social sites like Facebook, Twitter, Instagram, Pinterest, Youtube etc. Companies can listen to users, their opinions, complaints and take actions to protect their brand.
Companies can utilize social media to accomplish:
Companies run digital marketing campaigns to introduce, promote, build awareness about their brand. Following analytics provided by InsightLake's Brand management solution:
InsightLake's sentiment analysis on social conversions allows determination of perception and satisfaction. Sentiment is categorized into :
Sentiment analysis integrates with incidence creation with JIRA or other Agile based ticket solutions so companies can follow up with users and contain brand damage.
Brand management solution tracks followers and their links and score them based on their conversion about brand, sentiment and impact on their post.Companies can identify influencers based on the score/details and utilize them for better marketing and engagement.
Brand management solutions enables companies to perform competition analysis. They can measure following: